If you’re a coach, booster, or community member looking to make a real impact on your local sports program’s fundraising efforts, Athletic Fundraising by Kenny Simpson is a must-read. Short, straightforward, and filled with no-nonsense advice, this book is your playbook for creating a highly effective fundraising program.
Kenny Simpson draws from 22 seasons of football coaching experience—17 of those as a head coach—to offer a perspective that’s rooted in real-world success and challenges. That experience translates into a guide that’s practical and easy to follow, not weighed down by theory or fluff.
Summary of Key Concepts
One of the biggest takeaways from Simpson’s book is his focus on retaining 100% of the funds raised. Many fundraising platforms or programs come with hidden fees or steep percentages taken off the top. Simpson shares strategies that help teams keep what they earn—an essential shift for underfunded athletic programs.
The book is organized into quick, digestible tidbits, each packed with actionable ideas and plans. Whether you’re just getting started or looking to fine-tune your current strategy, there’s something here for everyone.
Another key component is the emphasis on building meaningful relationships within the community. Fundraising isn’t just about selling cookie dough or organizing car washes; it’s about forming lasting partnerships with local businesses, alumni, and parents—people who care about your program and want to see it thrive.
Above all, the book arms you with practical tools to raise more money and actually keep it. Simpson’s insights make the fundraising process feel doable, even for coaches and volunteers with packed schedules.
Conclusion
Athletic Fundraising is a great introduction for anyone involved in sports who needs a smarter, more sustainable way to fundraise. It’s the kind of book you can read in one sitting and start putting into action the very next day. If your team needs funds and you need a plan, this book delivers—fast.