School and community fundraising is often vital, helping to provide classroom supplies, extracurricular programs, field trips, and other enrichment activities that budgets alone can’t cover. But if we’re not careful, fundraising can unintentionally widen the equity gap between families who can give more and those already stretched thin.
So, how do we raise the money our schools and programs need without putting pressure on families who can’t afford to give the same way as others? The answer lies in designing fundraising strategies that are equitable, inclusive, and respectful of every family’s ability to contribute.
Here are key principles and practices to help make fundraising fair for all.
Understand the Equity Gap in Fundraising
In many communities, fundraising success can reflect socioeconomic disparities more than community spirit. Wealthier families may donate large amounts or bring corporate sponsorships, while others may not have the time, money, or connections to participate in traditional efforts. Over time, this creates an uneven playing field where well-resourced schools thrive, and under-resourced ones fall further behind.
To address this, we need to recognize that equity doesn’t mean everyone gives the same—it means everyone has the same opportunity to be part of the solution.
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Focus on Inclusion, Not Just Income
Equitable fundraising starts with making everyone feel welcome and valued, regardless of how much they can give. That means offering non-financial ways to contribute, such as volunteering, providing supplies, sharing professional skills, or helping promote events.
You can broaden your fundraising reach beyond families by engaging local businesses, alumni, or grant opportunities. This takes some of the weight off parents and caregivers and creates a more sustainable support model.
Rethink Traditional Fundraisers
Not all fundraisers are created equal. Sales-based fundraisers (like wrapping paper, chocolate, or candles) can be costly for families and offer little profit margin to the organization. Instead, consider experiential or community-building events—like walk-a-thons, read-a-thons, talent shows, or service days—where families contribute time, energy, or outreach rather than money alone.
To reduce pressure or stigma, offer donation flexibility, such as sliding scales, “give what you can” options, or anonymous giving.
Use Clear, Inclusive Messaging
The language used in fundraising materials matters. Avoid messaging that assumes every family has disposable income or access to networks. Instead of “every family is expected to give,” try phrases like:
- “Every contribution, big or small, helps.”
- “Support in any form—time, resources, or sharing—is valued.”
- “Give what you can, if you can.”
These small shifts in tone signal to families that their presence and participation matter more than a dollar amount.
Provide Transparent Options and Support
Families may be more willing to give when they understand exactly where their money is going and why it’s needed. Be clear about the goals, how funds will be used, and how the community will benefit. Also consider offering:
- Installment payment options for event tickets or donations.
- Scholarship or sponsorship options are available for students who can’t afford participation fees.
- Translation and multilingual communication to ensure all families are informed and included.
Shift from Short-Term Giving to Long-Term Community Building
Fundraising should be more than a transaction—it should build relationships and foster a shared sense of purpose. Families that feel like partners, not pressure points, are more likely to stay engaged.
Think about ways to turn fundraisers into community events—potlucks, festivals, art nights, or cultural celebrations—that celebrate your school’s diversity while raising money. These events unite families and break the walls between “givers” and “recipients.”
Final Thoughts
Equity in fundraising isn’t about lowering expectations—it’s about broadening access and bringing everyone together. When we shift from all amounts to one of shared effort and inclusive participation, we build stronger, more connected communities, a mindset of equality, and create fundraising models that reflect the values we teach in our classrooms.
Let’s ensure that fundraising is never a burden, but a bridge.