Build enthusiasm, increase participation, and raise more with these practical strategies.
Fundraising success doesn’t start with a product or a platform—it begins with people. And when it comes to school fundraising, parents are often the difference between a campaign that struggles and one that soars. But how do you get busy, skeptical, or burnt-out parents to engage and get excited about fundraising?
Here are six proven strategies to inspire enthusiasm and build a stronger support base from day one.
1. Start with a Purpose They Can Get Behind
It’s hard to rally around a generic fundraising goal like “school needs money.” But if parents understand precisely why you’re raising funds—and how it will benefit their child, they’re far more likely to engage.
Be specific: Are you trying to buy new track uniforms? Fund a music trip? Upgrade outdated classroom tech? Tell that story. Include photos, student quotes, or short videos showing what’s at stake when possible.
Tip: Lead with the student benefit, not the dollar goal. A parent who shrugs at a $5,000 ask may care deeply when they see it means every 5th grader gets to attend science camp.
2. Make it Personal and Inclusive
Parents aren’t the same, and your approach shouldn’t be either.
Instead of announcing a fundraiser and hoping for buy-in, invite parents to help shape it. Ask for feedback, ideas, or even quick survey responses before launching. Some may want to donate. Others may prefer to organize logistics, promote the campaign online, or help with pickups. Make space for all types of participation.
When people feel ownership, they’re more likely to spread the word.
3. Keep Communication Simple and Positive
Busy parents don’t have time to read long emails or decode complex instructions. Use friendly, positive language in all outreach, including emails, flyers, texts, and social posts.
Break down: what’s happening, why it matters, and what you ask them to do. Keep reminders upbeat and helpful. Avoid guilt trips—encouragement and clarity work better.
Bonus: A little humor goes a long way.
4. Offer Easy, Flexible Ways to Participate
Parents are more likely to help when it’s convenient.
Use fundraising platforms that don’t require app downloads, confusing logins, or long forms. Provide both digital and in-person options where possible. Accept multiple payment methods. And don’t assume every family can donate—offer ways to help that don’t cost money, like sharing the campaign or volunteering for events.
Remember: Excitement dies quickly when the process is frustrating.
5. Make It Social (and a Little Fun)
School spirit is contagious when it’s shared. Add energy to your campaign by:
- Running a friendly class challenge with a reward like extra recess
- Posting milestone shoutouts on social media
- Letting kids earn silly perks for hitting mini goals (e.g., pie a teacher, pajama day)
A touch of fun creates momentum—and gives parents more reasons to discuss it.
6. Show Appreciation Publicly and Privately
Never underestimate the power of a good thank-you.
Thank everyone, not just the top donors. Use names when possible, and be quick with your gratitude. Public shoutouts in newsletters or social media can feel great, but private, heartfelt thank-you emails or handwritten notes mean a lot, too.
After the campaign ends, follow up with a “you made this possible” update showing the results. This will close the loop and build trust for the next time.
Final Thoughts
When parents feel informed, included, and inspired, fundraising becomes a shared celebration, not just another obligation. By keeping the process transparent, respectful, and even a little fun, you’ll create a stronger foundation every time.